Adidas is one of the world’s most famous companies in manufacturing sportswear and other accessories founded in 1948. Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Even in the midst of a recession Adidas was still turning profits because they “aren’t that expensive” said Adidas CEO in an article for the Wall Street Journal in August of 2011.7 In fact 2008 was one of Adidas strongest year to date. Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market … As far as we’re concerned the only thing that matters is which brand is providing its loyal Nike makes better products than Adidas. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Nike and Adidas are organizations in the sports footwear industry. Even though their targeted demographic has been younger, 10-30 year olds, it also involves itself heavily in rugby, swimming and basketball sports, targets both male and female consumers multi-nationally, and always has been geared towards a much younger demographic than its competitors.8 The psychographics of Nike consumers has always been sports centric. Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Buying any brand is always a matter of personal preference and loyalty. Dow Jones & Company. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It has the most and best classics in the archive. b) Acceptance levels of the 2 brands in the consumers of your city. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. The most common shoes worn in the NBA are Nikes. Adidas vs. Nike. Nike was founded and established in 1964 while Adidas was founded and established in 1948. This may be because Football (Soccer) is the country’s most popular sport and that is what Adidas focuses a lot on. Nike's motto is 'Just do it'. Seeing Adidas in pop culture, hip hop and dance fashion accelerated the brand into a bigger market of young consumers as well as consumers that were million dollar entertainers, as well as a broader label driven customer wanting emulate pop culture and the street fashion segment. The air forces were plain and simple just one single color. Adidas was founded in 1948 by Adolf Dassler. Most Nike shoes had same type of shoes year after year. Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. Nike competes with Converse,Fila and their main competition,Adidas.Nike currently dominates the market,but Adidas can be a potential threat to them. But in terms of engaging with fans, size may not be everything. It is very competitive in this industry like Puma, Adidas, New balance and so on. Adidas has always had a strong European and German demographic and up until recently had a strong upper hand over competing brands in the European market segment. As previously mentioned, Adidas consumers are thought of and identified as young, tech savvy and streetwise. * Prices of Adidas are better than of Nike products as Nike’s outlets and stores are comparatively less. Is Adidas better than Nike? Both of their popularity has become so immense that they are literally household names. You will see Adidas in night clubs and basketball courts as well as on young female runners to male break dancers. The marketing segments of these two brands couldn’t be more different. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Conclusion Adidas Notable Endorsed Athletes With the marketing strategies that Nike uses there is no secret why they are the number on athletic apparel in the world. Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years. By continuing we’ll assume you’re on board with our cookie policy. Many professional leagues have been switching over to the brand Nike like the NFL and the NBA. Wikipedia. According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. Web 15th March 2014. http://www.arabnews.com/news/473876. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). We use cookies to give you the best experience possible. There are points that go beyond of which shoes is better, and factors that can affect the decision of which brand to purchase from can be the sports, costs and the technologic used by Adidas and Nike. Because Adidas price point is so affordable, practically anyone can buy and wear this brand of shoe, track suit, hoodie or jacket, and because Adidas is more affordable than its competitors it can easily penetrate more markets more easily, which has contributed to its success as being the #2 leader in the sports apparel industry. In a recent article published in Arab News dated March 15, 2014, Nike swooped the market share in Europe as well!5 With a rise in 8% of Europe’s market share, Nike is now the leader in sports apparel in the European segment; largely due to expansion of its India demographic as well as its continuous market penetration into the European runners markets and women’s demographic worldwide. In addition to players wearing Under Armour having the lowest points, they also average the lowest rebounds and steals. Nike vs Adidas. Submitted By Difference between Nike and Adidas Nike and Adidas are two of the most popular sports equipment companies in the world. Marketing Analysis : Nike, Adidas, Aon, And Nike 1161 Words | 5 Pages. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are Prices of footwear are too high for the quality that is used in the product. Nike and Adidas are renowned sportswear brands, who have penetrated, targeted, segmented and positioned their own brands in the minds of customers. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab a… I currently live in America where Nike is definitely more popular. Not to leave out Adidas, which is launching its global campaign to tell the viewer why Impossible is Nothing’. Nike lack style and material. Adidas is also better than Nike at integrated customisation options in to product pages. Both have substantial advertising budgets and are continually looking for new ways to reach customers through technology and expand its customer base around the globe by penetrating markets in third world countries that are growing bigger economically by the hour as well as through new lifestyles emerging in modern culture and technologically based societies. I received many questions about Adidas stock when I analyzed Nike stock in June. Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. Sponsorships Nike’s first professional athlete endorser was a famous tennis player named Illie Nastase. Nike also provides features,designs,various brands and warranties with all their products.Nike also lets customers customize their shoes on there website nike.com.Nike has been designing shoes for over 5 decades and all their products have different designs and patterns. For Adidas it’s the lower price point. Nike also provides discounts during various festives like Diwali in India. With the opening of a Nike plant in India, market segment growth is still yet to be determined. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel, also known as Callaway, as well as the brands Rockport and FC Bayer Munich; a German Sports Club². Many people around the world say Adidas is better than Nike. Nike is clearly a market leader of sport footwear compare with Adidas, Puma, New Balance and others. Ans: The Finally report After visit of Six […] You can now go into stores like Target Corp. or Kohls department stores and find Nike on shelves for discounted prices. They pretty much have the same target: people who love sports. The logo is identified as the Swoosh symbol, and anyone who sees it knows what the brand is. “Nikes use of Psychographic Data” Lots of Essays. While Team India’s official apparel sponsor Nike is telling the cricket fan to Just do it, Reebok is charging on all fronts with its army of cricketer endorsers. 14th March, 2014. http://en.wikipedia.org/wiki/Adidas#Adicolor, “The Forbes Fab 40 the World’s Most Valuable Brands” Forbes. Data is from November 2018. Through the years Reebok has developed a brand that focuses on the lifestyle as well as “having fun staying in shape”. Your Answer is very helpful for Us Thank you a lot! There are women and all sexes who wear the brand as well as people of all ages and sizes. Adidas product features are the key elements those add value to their brand that is differentiates from its competitors. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. In that case, adidas has far better picks than Nike (according to Sumpter’s bot). Sneakers li… Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. Puma and Adidas entered a fierce rivalry after World War 2. Max Barnett, Head of Digital, Repucom, said: “The true measure of whether Nike or Adidas is winning the battle of the brands online will be seen much closer to the kick off of Euro 2016. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Nike currently produces football boots whose qualities are comparable or even advanced than … Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. Submitted By The largest group of Nikes target market is the young males who purchase more footwear than any other group. Adidas is also older it was founded in 1924 that means the business has more experience. Adidas's motto is 'Impossible is Nothing'. Students looking for free, top-notch essay and term paper samples on various topics. Reebok is fresh brand, but not as trendy as Nike and Adidas. Adidas on the other hand targets a much younger consumer with a particular view point and lifestyle; 12-35 and street wise. But does the brand do enough to create a better world, especially for workers? The same happened again during the 2014 Brazil World Cup, where official sponsor Adidas saw less than 1m shares for its ads but non-sponsor Nike achieved 2.3m shares. Nike has more revenue sales and has a better quality. In terms of frequency, Nike is talking much less than adidas, being smarter when they do choose to say something, and this keeps the interest around Nike collaborations at a high level. I purchase many Nike products mostly footwear and my shoes can last more than a year of time.When it comes down to price Nike has lower prices with good quality shoes.An average nike shoe can range from $50-150 But there are other shoes that cost more than 200$. Whereas Nike iD is simply a colour option, Adidas’s customisable products have a large ‘design your own’ call-to-action and sometimes a dynamic tool allowing users to type in a ‘quick customisation’ field, with the text appearing in the product image pane. The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. The competition has clearly gone beyond sneakers battle; it has now expanded to lifestyle and athleisure. Anne Kings is a reporter for the financial sector, often tackling Wall Street and shareholders' interests. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. Nike has many markets so they sell many kinds of products. All three companies are involved in shoe wars for the services of professional basketball players, which provide marketability and exposure to massive audiences. Nike is marketed as its own brand as well as, Nike Pro, Nike Air Jordan,Nike skateboarding and many more. The image and lifestyle portrayed is unlike any of its competitors. What brand is better, Nike or Adidas? Step up your ethics. Adidas’ revenues are much lower than Nike’s but they are also growing at an impressive rate: 2019 Total Revenue is $23.6 billion , up 22.5% since 2016. By comparing employers on employee ratings, salaries, reviews, pros/cons, job openings and more, you'll feel one step ahead of the rest. Over the past 50 years Nike has targeted a loyal demographic of sports enthusiasts, athletes, gym regulars, brand consumers and image seeking buyers. There are points that go beyond of which shoes is better, and factors that can affect the Although both Nike and Jordan had the same constancy of making different style of shoes, Jordan shoes had better innovation of materials in their shoe than Nike. Currently Nike is focused on further developing its apparel lines than its shoe lines to reach even further market segments. Help. My conclusion for Nike’s stock was overvaluation from a fundamental perspective and risky because: a growth slowdown is happening and what makes things worse, the management is attempting to conceal the slowdown with financial … We can’t begin to guess the timeframe that the Swoosh work on, but many would posture that no matter how good Nike’s new React foam may be, it’s too late. A person who I asked has played in both shoes so they know their performances. As mentioned before Nikes emerging presence in India is growing steadily. Comparison Chart . A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Finally, for the true competitor, Jordan shoes are better on the basketball court than Nike. Nike is a U.S based brand of sportswear while Adidas is a German-based company. Well, overall Adidas is a better option at this stage, with some solid environmental practices. If Adidas or Nike will be highly successful in their chosen paths to success, only time can tell. The first track endorser was a distance runner Steve Prefontaine.Nike endorsers various celebrities such as,football players and tennis players.Nike also signed basketball legend Michael Jordan in 1984,where they started the brand Air Jordans with many footwear and accessories. Nike has a better debt position, generates more cash flow relative to sales, and is 2.5x times the size of Adidas in terms of market cap. Nike and Adidas both keep growing and outrank every other brand out there; Nike being #1 and Adidas ranking in at #2. Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. Logo of Nike is Swoosh while that of Adidas is 3 Stripes. Nike has a 40% share of the sportswear market, the largest in the world, which helps its lead in the global markets. Each product has its own ‘shop now’ button. is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. Adidas tries to improve their performance through technological innovation similar to Nike’s brand. Nike has less prominent opportunities to take the World Cup by storm when its only other top-tier teams, Portugal and England, have 20/1 odds to win it all. Nike has more comfortable clothing and less expensive clothing. Its brand is so vast that it has literally something for everyone. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Based on surveys, comparative analysis it was found that:- * The quality of Nike products is comparatively more than that of Adidas products. Nike has dominated the market for a long time. But does the brand do enough to create a better world, especially for workers? Adidas is also older it was founded in 1924 that means the business has more experience. Adidas sponsors countless number of people and many teams worldwide, it varies from soccer team and even basketball players. also offered here. Adidas is very popular in Europe where it was originally founded .Adidas has manufactured many basketball accessories and footwear and is one of the leading sports to be represented by Adidas. So middlemen and other charge a higher price for Nike … (Forbes, 2016) The brand has largely positioned itself in the minds of consumers as a high end product with quality designs and sports teams’ contracts as well as its sponsorship of select athletes. Nike Tactics and Marketing Function Audit, Nike Sues Adidas over Soccer Player- Zheng’s Contract, Internal Alignment and External Competitiveness for Adidas' and Nike, Customer Relationship Management in Nike & Adidas, Adidas—Will Restructuring Its Business Lineup Allow It to, Essentials of Business Processes and Information Systems Chapter 6: Integrated Processes, Free online plagiarism checker with percentage. Founded in 1924 under the name Gebrüder Dassler Schuhfabrik, Adolf Dassler reformulated and registered the business as Adidas in 1948. From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. 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