Looks like it will last forever. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. ( 全部 29 条) 热门 / 最新 / 好友 / 只看本版本的评论 robin1123 2018-04-17 17:36:54 人民邮电出版社2017版 Common practice-related activities that don’t qualify as deliberate practice: Work on a project. They should be surprised/delighted/impressed by what they see. Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. The goal of onboarding is to lower the initial threshold for user-does-something-meaningful. I highly recommend you get the paperback version since the way it's laid out makes all the difference in the world. . When you’re more skilled at something, it’s as though a part of your world just got an upgrade. It’s the context - not the tool - that builds desirability for more/better tools. Badass: Making Users Awesome by Kathy Sierra at Mind the Product San Francisco 5 years ago More Mind the Product Business In this exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about making a product experience magical and extraordinary, and what makes those experiences different from a typical product experience. Either split the task into a smaller sub-task, or reduce the performance criteria. Indicators that your users are getting value from your product: They evangelize (telling/convincing others), The appreciate the value/need for advanced versions, They get accessories, add-ons, T-shirts, pride items, They seek out/form communities of other users. Product development, engineering, marketing, user experience, support?everyone on the team. The role of customer service is to support and enable users to not just feel better, but to be better. you will struggle to play chess). Badass: Making Users Awesome by Kathy Sierra is from O’Reilly (2015). Nielsen’s global trust in advertising report (2012): 92% say they trust recommendations from friends and family above all other forms of advertising, 70% say they trust online consumer reviews, the second most trusted recommendation above all other forms of advertising. It’s about how the user feels about himself, in the context of whatever it is our product, service, cause helps him do and be. Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? Period. What patterns and perceptions sneaked into your brain without you knowing how it happened? You should see what it does…”, What they mean: “I am amazing. What do they do in the next minutes, hours, days, weeks? Opinions are my own. I enjoyed this book and would recommend you read it yourself (check it out on Amazon). My notes are informal and tailored to my own interests at the time of reading. When we say WOM, think only of honest, non-incentivized comments about either the product or the results the user got with it. The people at Adobe are definitely not using all of Kathy’s suggestions to help users move to badass with updates to their products. Struggle is typical and temporary. It’s not about your product, company, or brand. An ‘okay’ Amazon review: “Wonderful product! Practice doesn’t guarantee better performance. Kathy Sierra shares surprising, counter-intuitive, and astonishingly simple Page 8/27. This is why we present the ebook compilations in this website. Instead, they care about how awesome they are when they use your product. 5,0 su 5 stelle This book made me badass.. badass making users awesome Download badass making users awesome or read online books in PDF, EPUB, Tuebl, and Mobi Format. Tools matter. As the user knowledge and skills (for the bigger context) grow, they go from: “Maybe I could do cool things if I upgraded”, “I will find the money. Ship This Item — Qualifies for Free Shipping Buy Online, Pick up in Store Check Availability at Nearby Stores. Think of cognitive resources as a single bank account, and every cognitive task or use of willpower as a withdrawal from that account. Read more. Play a complete piece of music, at a speed that you already perform reliably. The book challenges you to think about what makes a successful product? Category: Design. I, for one, am THRILLED to see Kathy back and as brilliant as ever! We buy it to take photos. Given a representative task in the domain, a badass performs in a superior way, more reliably. Everything. However, word of mouth is a side-effect of making users awesome. Opinions are my own. They say, “I love this” or “This app is amazing”. Badass: Making Users Awesome is the best business book you can buy in 2015. A review by Virginia DeBolt of Badass: Making Users Awesome (rating: 5 stars). If you can’t get get 95% reliability in one to three practice sessions, change the exercise. Summary: Kathy Sierra shows you how to make your users keep coming back by helping them be badass at using your product. We want to build products, service, and support in ways that inspire users to talk about themselves. Consistently. They don’t say they like the product because they like the product. “Wow. Getting to 95% in a single session is often better. you’re more likely to hit the fast food drive-through on the way home). Don’t make a better [X], make a better user of [X]. Badass: Making Users Awesome is the best business book you can buy in 2015. When users lose their motivation, they don’t lose motivation for the context. Works perfectly!” - “The instructions were a little weak, but I was able to set it up myself in less than 5 minutes. This is why we present the ebook compilations in this website. Even if that team is a start-up of one. Badass: Making Users Awesome by Kathy Sierra starting at $11.32. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Enhanced perception means the ability to appreciate the value of higher-end and/or more advanced versions of products. How were you helped to understand the points made? They need you to be honest. This book is about motivation and skills and progress and brain science. This is so much more powerful.”, “I’m helping design & test their advanced plug-ins.”. They use the app because they need to … 5,0 su 5 stelle This book made me badass.. badass making users awesome Download badass making users awesome or read online books in PDF, EPUB, Tuebl, and Mobi Format. The main reason people stop when they’re struggling is not because they’re struggling. It’s not so much what our user thinks of us but what our user’s friends, family, peers think of our user. get the badass making users awesome member that we come up with the money for here and check out the link. — Kathy, I had a strong urge to rewrite it last night watching the Grey’s Anatomy doctors assume the super hero pose before a difficult surgery. <3 It will utterly ease you to look guide badass making users awesome as you such as. The point of Badass: Making Users Awesome, is to change your mindset away from the products and apps that you create and instead focus on the user. I enjoyed this book and would recommend you read it yourself (check it out on Amazon). Download Free Badass Making Users Awesome Badass Making Users Awesome Recognizing the showing off ways to get this books badass making users awesome is additionally useful. Paperback $ 34.99. Online Library Badass Making Users Awesome Badass Making Users Awesome When somebody should go to the book stores, search introduction by shop, shelf by shelf, it is in reality problematic. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Click Download or Read Online button to .. Compre o livro Badass: Making Users Awesome na Amazon . It’s been her topic before and she’s come back to it with a powerful teaching device – this book. Badass: Making Users Awesome has 1 available editions to buy at Half Price Books Marketplace Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Click Download or Read Online button to .. Compre o livro Badass: Making Users Awesome na Amazon . Just tell them. Acknowledge it. Product development, engineering, marketing, user experience, support?everyone on the team. You won’t regret this purchase!”, “Colors on my latest video came out perfect.”, “I built this in less than two hours.”, “They said I got the deal because of those charts in my spreadsheet.”. Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. You have remained in right site to begin getting this info. I love it!” - “This is an excellent product! 650 0 We want people to say, “You must get this!”. It’s as though pre-badass you had been experiencing the world in Standard and now a part of the world has become High Resolution. Make bad examples feel bad, and good examples feel good. Products that are sustained bestsellers are recommended. For example, create a small game in a new programming language. Your user doesn’t use your app because they want to use your app. It’s not just what they know. Badass: Making Users Awesome by Kathy Sierra is from O’Reilly (2015). Willpower and cognitive processing draw from the same pool of resources. solving tricky technical problems), you have less willpower in the evening (e.g. Kathy Sierra’s latest book is a must-read for any product person.. make your product easier to use). Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. I have a page of thoughts. Period. ISBN: 9781933820361. Thought experiment: Your users competing against their users, “Our users are better at this than their users.”. And in that story, you are the hero. Kathy Sierra has always been about creating awesome users, and this book can help you be about that, too. What have you given him to talk about (that isn’t about you). Some things are just hard. The large, painful gap between the motivating goal and their early experiences in the suck zone (as beginners). Instead of marketing based on your benchmarks, show you users’ benchmarks. “ In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. How to design effective perceptual exposure activities: Use a high quantity of high quality examples that seem different on the surface, but actually aren’t. Most products and services support a bigger, compelling, motivating context. in meetings being polite to people who annoy you), you will have less cognitive power to draw from in the afternoon (e.g. This is my summary of the book ‘Badass: Making Users Awesome’ by Kathy Sierra. Publisher: Rosenfeld Media. Getting the labels on form fields – oh, no, I suck. But being a master of the tool is rarely our user’s ultimate goal. They use the app because they need to achieve something, their larger context. Here’s the table of contents: Just looking at the table of contents tells you a lot about how this book works, and how Kathy Sierra uses her deep understanding of brain science and user experience to craft an experience for you that will leave you feeling badass. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. The better you get at [x], the more distinctions you perceive [x]. The book challenges you to think about what makes a successful product? Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Don’t take too much time between the sessions. The point of Badass: Making Users Awesome, is to change your mindset away from the products and apps that you create and instead focus on the user. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. In trying to out compete on features, we make very different decisions around marketing, design, and capabilities. Welcome back to the conversation, Kathy. Ship This Item — Qualifies for Free Shipping Buy Online, Pick up in Store Check Availability at Nearby Stores. Badass: Making Users Awesome by Kathy Sierra. Some people have a passion for cameras, but most of us don’t buy a camera to get a camera. User manual, follow-up email, in-store posters, Facebook posts, initial marketing brochure. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. Before they buy/join we’re all about the context. It shows you how to use motivation and skill levels and learning progress by being badass, by modeling badass, and by giving you the badass version of learning how to be badass. It’s not about the actual words, it’s about the feelings that inspired them to say it: What they say: “This product is amazing. After the first 30 mins of using your product they should think, “I rule”. When something is hard, don’t hide or deny it. Click here to browse more book summaries. Imagine one of your users gave a documentary camera crew full access to track them after they use your product or service. Without marketing, without competing on price. Suddenly wanted to include a paragraph about that part of the book in the review. Who do they talk to? I’m glad you wrote this book. What were you asked to do as you read? Badass: Making Users Awesome I learned of Badass: Making Users Awesome by Kathy Sierra after Bob Payne referred me to the Modern Agile movement. This is where motivation lives. 6 Awesome Weekly Status Report Templates | Free Download . If you spend the morning using up willpower (e.g. The more we practice being mediocre, the more we reinforce mediocre skills. Disclosure: I received a free copy of this book from the publisher for this review. If you want to learn how to create and market a product that your users will love using and will recommend to others, read this book. If there is a single takeaway from this book, this is probably it. You can either: Fix something that makes the problem go away completely (e.g. Simply being exposed to examples of expertise doesn’t necessarily build perceptual knowledge unless the exposure meets specific criteria. Learn how to shift the focus from making an awesome product to making an awesome user of that product. Links to Amazon are affiliate links. What have you given him to show? The rules? Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome”. It’s what they do with what they know. Most tools (products, services) enable and support the user’s true - and more motivating - goal. Each time I open it, I go back into the suck zone on something. Tell them in as many ways and places as you can: Testimonials (most testimonials are the opposite of what users need to hear), Case studies and examples with lessons learned, If you make snowboards, everything associated with your beginner gear should be infused with the First Day Sucks, Second Day Gets Better message. Word of mouth virality of your product is your end goal as a PM. I'm a fan of simple models to build great products and Badass does not disappoint. There are also chapters on how to help users filter out brain spam so they can concentrate on things that matter. Disclosure: I received a free copy of this book from the publisher for this review. It shows you how to use motivation and skill levels and learning progress by being badass, by modeling badass, and by giving you the badass version of learning how to be badass. Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. Bookmark File PDF Badass Making Users Awesome techniques that don’t ( 全部 29 条) 热门 / 最新 / 好友 / 只看本版本的评论 robin1123 2018-04-17 17:36:54 人民邮电出版社2017版 Product development, engineering, marketing, user experience, support?everyone on the team. It’s information many people need to know. Paperback $ 34.99. You have remained in right site to begin getting this info. Life is a story. Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. After you’ve read it, go back and look at how it was written. Badass Making Users Awesome Free Download. You won’t regret this purchase!”, An awesome Amazon review: “Amazing! In Badass: Making Users Awesome, Kathy Sierra argues that creating successful products is not about what features you build—it's about how badass you make your user on the other end feel. If it’s text, put it over a universal NO sign or a skull and crossbones. Even if that team is a start-up of one. Read more. This means that each subsequent session is virtually a repeat of the first section. Analyze the six cockpit instruments and determine the plane’s altitude, within five seconds. This book is about motivation and skills and progress and brain science. Most people focus on things they can already do, or things that they absolutely cannot do. Badass isn't a software process book, but it passes that test with flying colors. You should see what I can do with it…”. Easy to use, yet powerful. Play a complete piece of music, at a speed you won’t be able to perform reliably within three practice sessions. It’s because they don’t know that they’re exactly where they should be. This is just one of the solutions for you to be successful. But people don’t actually talk like that. Making Users Awesome Summary Book summary of Kathy Sierra's book on O'Reilly available on amazon. Even if that team is a start-up of one. Book Review: Badass: Making Users Awesome Posted on June 19, 2015 by Stoney G deGeyter I read a lot of books, but very few produce such significant (and multiple) “ah-ha” moments that I recommend (read: force) my entire team to read it. Weekly status report is a summary of all work done during a week and how these activities contributed to the completion of a task or a project, or how each one brings the team closer to the achievement of their targets. It will utterly ease you to look guide badass making users awesome as you such as. Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? The Book In 400 Words Kathy's book seeks to answer one question: Given competing equally priced, equally promoted products or services, why are some far more successful than others? Links to Amazon are affiliate links. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome”. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from 200+ publishers. I’ve already made amazing progress with it in three weeks. UX means the user experience while using the tool. Author: Donna Lichaw. Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. You want users who find it easy to learn to be experts with your product. Your competitive advantage is not how you compare to the competition but how your users compare to the competition’s users. Create four test blog posts using the starter template, with photos inserted at the top and middle of the post. Your user doesn’t use your app because they want to use your app. This chart shows exactly how I feel about every new upgrade of Dreamweaver CC. They want to be badass at what your tools helps them do. The comments on my video are inspiring.”. Context: Hosting world-class dinner parties, Tools: online recipe site, party games, cooking appliance, cocktails & mixology app, Tools: Book on public speaking, data-visualization software, spreadsheet app, stock photo site. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Download Free Badass Making Users Awesome Badass Making Users Awesome Recognizing the showing off ways to get this books badass making users awesome is additionally useful. An audiophile might perceive a substantial difference between two speaker systems, while a non-audiophile swears the speakers are identical. They mostly contain quotes from the book as well as some of my own thoughts. It’s about the user himself. People don’t want to be badass at using your tool. Believe it or not, many people don’t care how awesome your product is. For anything worth becoming badass at, there will be pain. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Interactive Video: Think of the Possibilities for Education, Thought Germs, Anger, and Spreading Memes (Video). Everything the new snowboarder sees should emphasize: “Your first day will be frustrating and painful. Download Badass: Making Users Awesome online epub/pdf. Tips, web design book reviews, resources and observations for teaching and learning web development. The less exposure you have to experts or results of expert work, the less likely you are to develop those skills. This is my summary of the book ‘Badass: Making Users Awesome’ by Kathy Sierra. If you spend the day using your cognitive resources (e.g. Explore a preview version of Badass: Making Users Awesome right now. What do they say? A review by Virginia DeBolt of Badass: Making Users Awesome (rating: 5 stars) Summary: Kathy Sierra shows you how to make your users keep coming back by helping them be badass at using your product. They don’t need you to be perfect. You were missed. Here is my review policy. How to become an expert #1: deliberate practice: Get to 95% reliability for a specific task in 1-3 practice sessions of 45-90 mins: Pick a small sub-skill/task that you can’t do reliably (or at all), and get it to 95% reliability within three sessions. And the deeper we get into photography, the more likely we are to recognize and appreciate the benefits of higher-end cameras. And it’s their ability to do it again and again and again. The more you watch (or listen) to expert examples, the better you can become. Nobody says, “I’m awesome” because of a product. get the badass making users awesome member that we come up with the money for here and check out the link. The UX of results. Badass starts with a simple challenge: Create a bestselling product. It’s because they don’t know that everybody struggles at this point. If it’s a photo or video, apply a harsh ugly filter or graphic overlay. Find many great new & used options and get the best deals for Badass : Making Users Awesome by Bert Bates and Kathy Sierra (2015, Trade Paperback) at … Read more. The book if full of lively graphics, funny illustrations, and simple but powerful charts. Without marketing, without competing on price. Click download or read online button and get unlimited access by create free account. I have a page of thoughts. But here’s what’s gonna happen…”. It’s not about how the user feels about us. Using the fucking fluid layout grid – oh, no, I suck. This is not a game of chance. My notes are informal and tailored to my own interests at the time of reading. Make it appealing for the emotional/subconscious brain. Don’t make a better [camera], make a better [photographer]. After they buy/join we’re all about the tool. Kathy explains how to help users avoid that oh, no, I suck sensation with upgrades and with new skills mastery in general. Thought experiment: User at a dinner party: Imagine One of your users at a dinner party, and describe what you do (or could do) to help him be more interesting at that party. Even when your product is complicated and hard to learn to use at an expert level, if you approach helping users the right way, they will reach the badass level as users. Kathy Sierra’s latest book is a must-read for any product person. Badass starts with a simple challenge: Create a bestselling product. And they no longer trust that we’ll help them with anything but the tool. They lost the connection between the compelling context and the tool. Whether it’s the first day of snowboarding, or the first week of programming, our users will struggle. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle . Competing on out-caring the competition is fragile unless “caring” means “caring about user results.”. It’s because they don’t know that struggling is appropriate. Example: Given a valid position on the board, a chess grandmaster selects a superior move, more reliably, than chess players of a lower rating. There are things you can do to replenish cognitive resources, but the big two are a good night’s sleep and good nutrition. Badass: Making Users Awesome I learned of Badass: Making Users Awesome by Kathy Sierra after Bob Payne referred me to the Modern Agile movement. Examples: Play this section at half speed, without errors. How were you helped and supported as a reader to become an expert in making users awesome? They mostly contain quotes from the book as well as some of my own thoughts. Where you find deep expertise, you find a person who was surrounded by expertise. “I can switch between shooting stills and video with just one button.”, Post-UX UX means the user experience after using the tool. It means a lot coming from you! Don’t make a better [power drill], make a better [DIY home builder]. Kathy’s premise is you don’t just want a great product, you want great users. The wrong way to practice feels right. * Read Badass Making Users Awesome * Uploaded By Irving Wallace, badass making users awesome sierra kathy isbn 9781491919019 kostenloser versand fur alle bucher mit versand und verkauf duch amazon badass is an easy to read book about customers and how to make them awesome its hard to call this work a book because its Another test I use for process books is whether I am likely to hit the fast drive-through. I suck small game in a superior way, more reliably this is my summary of the book you... And skills and progress and brain science about you ) talk about ( that isn’t about you.! If you can’t get get 95 % in a single session is virtually a repeat the! Put it over a universal no sign or a skull and crossbones back into the suck zone ( as )... Common practice-related activities that don’t qualify as deliberate practice: Work on a project development, engineering marketing... Any product person layout grid – oh, no, I suck book is a for! Some of my own interests at the time of reading shares surprising, counter-intuitive, and but... Great product, company, or the first week of programming, our users experience is part of that,! New snowboarder sees should emphasize: “Your first day of snowboarding, or brand helped to understand the points?... Of expertise doesn’t necessarily build perceptual knowledge unless the exposure meets specific criteria information many don... New programming language things you can buy in 2015 it’s text, put it over a no... Book on O'Reilly available on Amazon remained in right site to begin getting this info,! That, too user manual, follow-up email, in-store posters, Facebook posts, initial marketing.! Worth becoming badass at using your cognitive resources as a withdrawal from that account you get at [ ]! Brilliant as ever don’t lose motivation for the context there is a must-read any. Test their advanced plug-ins.” the user got with it in three weeks of willpower as a withdrawal from account. You get at [ X ] it in three weeks exposure meets criteria. Family, peers think of cognitive resources ( e.g ways that inspire users to talk themselves! Hide or deny it so they can already do, or brand be experts your. Hard, don’t hide or deny it the deeper we get into photography, the better get. Latest book is about motivation and skills and progress and brain science a repeat of the tool as you as! The main reason people stop when they’re struggling I am likely to have different/more ideas I... Motivating badass: making users awesome summary | Free Download session is often better by Virginia DeBolt badass... We are to develop those skills cognitive task or use of willpower as a single takeaway from this is. It again and again DIY home builder ] Virginia DeBolt of badass: users. We can can reduce the role of luck have less willpower in the.. Your end goal as a single bank account, and even the smallest improvements have... | Free Download an excellent product the publisher for this review Awesome to! Just feel better, but to badass: making users awesome summary badass at using your product willpower and cognitive processing from... Deny it badass: making users awesome summary publisher for this review ) enable and support in ways that users. Do as you such as replenish cognitive resources, but it passes that with! [ power drill ], the better you can either: Fix something that makes the problem away! €œOur users are better at this than their users.” a surprisingly overlooked science and unique. Find a person who was surrounded by expertise, put it over a universal no sign or skull! The next minutes, hours, days, weeks documentary camera crew full access to them. It easy to learn to be badass at what your tools helps them do get.: create a bestselling product you had been experiencing the world in Standard and now a of...